The future of the Priory Visitor Centre has been secured for the next two years.
The LTB Showrooms has now been set up as a charity and has secured a lease from the City Council on the Priory Visitor Centre and Undercrofts until the summer of 2028.
Head trustee of the charity, Alan Denyer, said: “We’ve an opportunity now to develop our charity, improve facilities, programme exciting new events – and of course, welcome even more people into these wonderfully unique Coventry spaces.”
The charity has been formalised after the successful operation of the former Litton Tree Building (LTB) on Warwick Road as an arts and cultural venue. The LTB itself followed the temporary use of the former Telegraph Offices for similar purposes prior to the opening of the Telegraph Hotel.
The charity had moved into the Priory Visitor Centre in 2025 after the former Litten Tree pub was scheduled for demolition to make way for the City Centre South development.
The Priory Visitor Centre was built over the remains of Coventry’s first cathedral, which was consecrated in 1043.
The centre, which was designed to showcase the remains of the city’s original 12th Century cathedral and priory, had previously been closed to the public.
“We loved that the Priory Visitor Centre had been brought back into use – there are so many exciting possibilities for this interesting building,” said Alan Denyer.
The LTB was recently accepted by the Music Venue Trust as an accredited Grassroots Music Venue, which could result in some funding.
“We’re brand new to the scheme, but it’s something I’m really excited about,” said Denyer.
As well as music the charity continues to offer a space for exhibitions, DJs and film screenings as well as comedy and theatre.
“Anything that has a public facing element,” he added, “showcasing and providing opportunities for local creatives, in a cool, supportive environment.”
The volunteer team would be working with the council and their culture team to agree a loose framework for programming going forwards, he explained.
“I know the council are thrilled with what they’ve seen already from what we’re doing, because we’re very prolific,” he said.
“It’s not just for a traditional arts and cultural audience,” he added, “I’m trying to make this something that anybody, whatever their background, can access.”
“I just want to see interesting things going on on our doorstep.”
This blog post is based on an article by Vanessa Pearce on the BBC Coventry and Warwickshire Website published on 16 May 2026.